With a family heritage in the "rag" trade in Leicester and what at times feels like 400 years spent working in fashion retail behind me, the British clothing industry is close to my heart. After an equal number of business ideas to "take over the world" which mainly involved buying a domain name, writing a business plan and then deciding that my idea would never turn me into Richard Branson, I had little more than a very thick folder of ideas gathering dust in the corner. A familiar story for many. I am resolutely glass half empty. It's not cool, I know, but it's how I'm built. So for every new business idea there were always even more reasons why it was not good enough, not unique enough, not perfect enough.
It took the gut wrenching blow of my wonderful, healthy, tennis playing, horizontally laid back husband's diagnosis of Stage 3 bowel cancer early in 2017 to change my perspective. His bravery, optimism, stamina and sheer bloody mindedness in the face of much pain and fear has frankly been a kick up the arse. Love Sweat and Tees is not about building a clothing brand that is perfect, that will rival Dolce and Gabbana and will lead to me giving up the day job and living on a yacht in the Bahamas. It's about doing something that I love and sharing that passion with other people. Because life is precious.
After sampling 32 different sweaters and t-shirts to find garments that are just fitted enough, just relaxed enough, just long enough, super soft, and stay this way when you wash them... after coming up with 24 different designs and slogans and whittling these down with the help and honesty of my lovely friends and family... after driving for 3 hours from leafy Bucks to a manufacturer in the freezing North to supervise the mixing of paint colours, positioning of slogans and sewing on of labels... after adding a literal but liberal dash of love, sweat and tears... I hope you like the compact first collection that we have created. It's the start of good things to come.
We love good honest feedback so please do get in touch via Instagram, Facebook or at email@example.com and tell us what you think.