June 08, 2020
Sustainability and kindness are core to our business. We are continually looking to learn from other sustainable businesses. As we grow we've made it our mission to support other female-led ethically-focused businesses to grow too. We will do this in lots of ways; by stocking their products, by sharing their stories on our social channels and by offering our customers samples of their products.
This month we want to introduce you to a beautiful brand, The Muses London.
The Muses is an independent candle design studio, based in London. They are a small team, handcrafting candles using a blend of beeswax, rapeseed, coconut and soy wax, essential oils and phthalate-free fragrance oils. The Muses was founded in 2016 by Fiona Utting in a kitchen, in the sun-drenched city of Johannesburg, South Africa.
Living far away from her native London with her husband and children, Fiona started to handcraft and burn scented candles as a form of therapy for a back condition. She learned along the way that making time for the important things in her life was crucial to her recovery and to her overall wellbeing.
Her far flung travels across Africa offered a wealth of inspiration: the sense of being in a place that hadn’t changed for centuries, raw landscapes, vibrant colours and the beauty of the artisanal and handcrafted. In stark contrast to its magnificence, she saw first-hand its vulnerability to climate change – droughts, reduction in crop yields, water scarcity, weather extremes and the resulting impacts on communities.
The style and direction for The Muses was honed between the streets of London and her African adventures. Now operating from London, The Muses is committed to implementing more sustainable and responsible practices. They focus on sustainable materials, processes and production. The result is a capsule collection of sustainable, beautifully fragranced, hand-crafted candles, each designed to inspire your time.
Like us, sustainability sits at the heart of everything they do: their choice of materials, packaging, sourcing, production, shipping and business practices.
The Muses London hand pour their candles using 100% natural wax which is certified sustainable.
Their pure brass containers can be reused, repurposed or recycled indefinitely.
Their packaging and shipping materials are made from recycled material, FSC certified and fully recyclable.
They use as little plastic as possible and do not to wrap their boxes in cellophane.
They also offset their carbon footprint & plant a tree for every candle sold. We love this and we're looking to learn from The Muses London and introduce this for Love Sweat + Tees very soon!
We're partnering with this beautiful brand to give each of our customers a free votive candle with every purchase over £50* - it's a way for us to offer our loyal customers a treat, introduce them to a brand that we love and support a fellow ethical female-led business. We hope you love them as much as we do!
*Available while stocks last